Essaouira-Mogadore: What to Do in Essaouira, Morocco? 12 Things

Nestled along Morocco’s windswept Atlantic coast lies Essaouira, the enchanting seaside town once known as Mogador. With its distinctive whitewashed medina, vibrant blue shutters, and the rhythmic sound of waves crashing against centuries-old ramparts, Essaouira offers an experience unlike anywhere else in the country. A former Portuguese stronghold turned bohemian haven, the town seamlessly blends ancient history, artistic spirit, and coastal serenity.

Essaouira is a place where time slows down. Unlike the fast-paced bustle of cities like Marrakech or Casablanca, here you’ll find a relaxed atmosphere that invites you to stroll, breathe, and truly soak in the beauty around you. From the salty scent of the sea to the sounds of Gnawa music echoing through the alleyways, every corner tells a story. The city’s UNESCO-listed medina, fortified seafront, lively fishing port, and windswept beaches make it a must-visit destination for travelers seeking culture, creativity, and coastal charm.

Whether you’re drawn by its rich heritage, laid-back lifestyle, or adventurous activities, Essaouira has something for everyone. In this guide, we’ll explore the 12 best things to do in Essaouira, from medina treasures and beachside adventures to unforgettable cultural experiences.

Let’s dive into the magic of Mogador!

1. Stroll Through the Medina of Essaouira (UNESCO World Heritage Site)

The heart of Essaouira beats strongest within its medina, a UNESCO World Heritage Site that offers a mesmerizing journey through time. Unlike the more labyrinthine medinas of Fes or Marrakech, Essaouira’s medina is easy to navigate, thanks to its European-style grid layout, introduced during its 18th-century reconstruction. As you walk through the narrow, stone-paved alleyways flanked by whitewashed buildings and sky-blue shutters, you’ll be surrounded by a peaceful rhythm rarely found in other Moroccan cities.

This walled old town is a treasure trove of artisan boutiques, colorful souks, and hidden art galleries. From handmade carpets and leather goods to thuya wood carvings and locally-produced argan oil, the medina offers a shopping experience that’s authentic and full of character. The scent of spices drifts from small shops while friendly locals welcome you with warmth and minimal pressure.

But the magic of Essaouira’s medina isn’t just in its goods—it’s in the ambiance. Street musicians strum traditional instruments, painters sell canvases inspired by ocean views, and the salty sea breeze whispers through the alleys. Whether you’re a first-time visitor or returning for the charm, wandering through the medina is one of the most essential and enriching experiences in Mogador.

2. Visit the Essaouira Ramparts and Skala de la Ville

Standing proudly between the ocean and the medina, the ramparts of Essaouira, also known as the Skala de la Ville, are among the city’s most iconic landmarks. Originally built in the 18th century by European engineers under the orders of Sultan Mohammed ben Abdallah, these impressive stone fortifications were designed to protect the city from naval attacks. Today, they offer visitors a dramatic glimpse into Essaouira’s maritime past — and some of the best panoramic views in town.

As you walk along the ramparts, you’ll encounter a row of bronze cannons pointing out toward the crashing waves of the Atlantic, their aged metal a silent testament to the city’s strategic importance centuries ago. From here, you can admire sweeping views of the sea, the fishing port, and even the distant silhouette of Île de Mogador, an offshore island once used as a prison and now a nature reserve for rare birds like the Eleonora’s falcon.

The Skala itself — a bastion along the walls — has a cinematic quality that draws photographers, filmmakers, and history lovers alike. In fact, this very location served as a filming site for several productions, including Game of Thrones, where it doubled as the city of Astapor.

Wandering through the Skala de la Ville is like walking through a living museum. The powerful contrast of blue sea, golden stone, and seagulls overhead makes it one of the most photogenic and historically rich spots in Essaouira. It’s also a peaceful place to pause and reflect while listening to the roar of the waves below.

3. Explore the Port and Watch the Fishing Boats

Just steps away from the medina lies Essaouira’s bustling fishing port — a vibrant, authentic slice of daily Moroccan life that offers a fascinating contrast to the calm charm of the medina streets. From the early hours of the morning, the port comes alive with the sounds of gulls, the salty scent of the sea, and the hum of fishermen unloading their catch of the day.

Dozens of bright blue wooden boats, known locally as chalutiers, are moored side by side, gently bobbing with the tide. Watching the fishermen work — repairing nets, sorting fish, and auctioning off their haul — is a captivating experience. It’s raw, real, and full of local character. The port has been operating for centuries and remains one of the most important on Morocco’s Atlantic coast, supplying fresh seafood to much of the region.

Photographers will especially appreciate the rich colors, textures, and movement found here. From rusted anchors and tangled nets to sun-worn faces and flapping fish, the port is a living canvas. And it’s not uncommon to spot playful cats weaving between crates, or seagulls hovering expectantly overhead, waiting for a bite.

A visit to the port is more than just a sightseeing stop — it’s a chance to witness the soul of Essaouira, shaped by generations of seafaring tradition. Whether you’re wandering solo or on a guided tour, the port promises an immersive and unforgettable encounter with Mogador’s maritime spirit.

4. Enjoy Fresh Grilled Seafood by the Port

No trip to Essaouira is complete without indulging in a plate of freshly grilled seafood, straight from the Atlantic and onto your plate. Right next to the fishing port, you’ll find a collection of casual open-air eateries and stalls where you can choose your seafood from the day’s catch and have it cooked on the spot — simply, deliciously, and with no frills.

From sardines and sea bream to calamari, lobster, shrimp, and even octopus, the variety is impressive and depends on the season and the day’s fishing haul. Once you’ve made your selection, your chosen fish is grilled over charcoal, served with warm bread, tomato salad, lemon wedges, and sometimes a spicy chermoula sauce. The result is a meal that’s as rustic as it is flavorful.

The ambiance here is part of the experience. You’ll be eating outdoors, elbow-to-elbow with locals and fellow travelers, while seagulls circle above and the salty breeze carries the mouthwatering aroma of grilled seafood. It’s loud, it’s lively, and it’s entirely authentic.

Prices are usually affordable, but it’s smart to ask about weight and cooking fees in advance to avoid surprises. For a slightly more refined setting, several seafood restaurants nearby also offer cooked-to-order dishes using ingredients sourced directly from the port.

Whether you’re a seafood lover or just curious to try something new, this is one of the tastiest and most satisfying experiences Essaouira has to offer.

5. Ride Camels or Horses on Essaouira Beach

One of the most memorable ways to experience Essaouira’s wild Atlantic coastline is on the back of a camel or horse, with the ocean breeze in your hair and the sound of waves crashing nearby. The city’s expansive sandy beach, stretching for miles southward toward the village of Diabat, provides the perfect setting for a scenic ride.

Unlike the more crowded beaches of other Moroccan resorts, Essaouira’s beach remains peaceful and natural, with rolling dunes and dramatic views. Local guides offer both short 30-minute rides and longer treks, some even venturing into the dunes and forest trails near the Oued Ksob river.

Whether you choose a camel ride for a traditional Saharan feel or a horse ride for a bit more speed and thrill, both experiences are suitable for beginners and families. Rides at sunset are particularly magical, as the sky turns shades of gold and purple over the Atlantic horizon — a true postcard moment.

Many of the animals used for these tours are well cared for, but it’s always a good idea to choose a reputable operator that treats their animals ethically. Look for signs of proper feeding, grooming, and rest periods before selecting your guide.

This tranquil coastal activity blends adventure with serenity, offering a unique and unforgettable perspective of Mogador’s natural beauty.

7. Discover the Artistic Soul of Essaouira in Its Galleries and Studios

Essaouira has long been a magnet for artists, musicians, and creatives, drawn by its inspiring landscapes, vibrant culture, and relaxed atmosphere. The town’s artistic spirit pulses through its many galleries, workshops, and street art, making it a cultural haven for art lovers.

Wandering the medina, you’ll find numerous small galleries showcasing a mix of traditional Moroccan crafts and contemporary art. Local painters often draw inspiration from the ocean, the town’s historic architecture, and the colorful daily life around them. From bold abstract works to delicate wood carvings, the variety and quality of art here are impressive.

Many artists also open their studios to visitors, offering a behind-the-scenes look at their creative process. You can watch them paint, sculpt, or craft, and even purchase unique pieces directly — perfect for authentic souvenirs or gifts.

Each summer, Essaouira hosts the Essaouira Visual Arts Festival, which attracts artists from across Morocco and beyond. The festival’s events, exhibitions, and workshops highlight the town’s role as a thriving contemporary art center.

Whether you’re a serious collector or simply enjoy browsing, exploring Essaouira’s art scene provides a deeper connection to the city’s soul and a refreshing break from typical tourist activities.

8. Visit the Jewish Quarter (Mellah)

A visit to Essaouira isn’t complete without exploring the Mellah, the town’s historic Jewish quarter, which reflects the rich and diverse cultural tapestry of Morocco. This small but vibrant neighborhood lies just outside the medina walls and offers a glimpse into the once-thriving Jewish community that played a vital role in Essaouira’s history.

Wandering through the Mellah, you’ll notice a different architectural style — colorful doors, carved wooden balconies, and peaceful courtyards set it apart from the rest of the city. The area is home to the Slat Lkahal Synagogue, one of the best-preserved synagogues in Morocco, which has been carefully restored and welcomes visitors interested in Jewish heritage.

The Mellah also hosts several shops and artisans specializing in traditional crafts such as silver jewelry and intricate embroidery, often blending Jewish and Berber influences. Local guides can offer insightful tours explaining the history and cultural significance of the Jewish community in Mogador, enriching your understanding of Essaouira’s pluralistic past.

Visiting the Mellah is a respectful and enlightening way to appreciate the multicultural layers that shape Essaouira, making your trip both more meaningful and historically grounded.

11. Relax at the Beaches and Try Surfing

Essaouira’s wide, sandy beaches are among the town’s greatest natural treasures. Stretching for miles along the Atlantic, these beaches offer a peaceful retreat where you can soak up the sun, listen to the waves, or simply watch local fishermen and kite surfers in action.

The consistent Atlantic swell and reliable wind conditions make Essaouira a prime spot for surfing — suitable for beginners and intermediate surfers alike. Several surf schools along the beach provide lessons, board rentals, and guided surf sessions, ensuring that everyone can catch their first wave or improve their technique.

If surfing isn’t your thing, the beach is perfect for a leisurely walk or a relaxing picnic. The fresh sea breeze and expansive views create an atmosphere of calm and rejuvenation that contrasts beautifully with the vibrant medina.

Whether you’re looking to try an exciting water sport or just unwind by the ocean, Essaouira’s beaches offer the ideal blend of adventure and tranquility.

12. Sample Traditional Moroccan Cuisine in Local Restaurants

No visit to Essaouira is complete without indulging in the rich and flavorful traditional Moroccan cuisine that the town has to offer. Essaouira’s culinary scene is a delightful blend of fresh Atlantic seafood, aromatic spices, and classic Moroccan dishes crafted with local ingredients.

From slow-cooked tagines infused with saffron and preserved lemons to hearty couscous topped with tender meats and seasonal vegetables, the flavors here tell a story of history and cultural fusion. Don’t miss out on pastilla, a savory-sweet pie layered with pigeon or chicken, almonds, and cinnamon — a true Moroccan delicacy.

Many local restaurants, tucked away in the medina’s winding streets or overlooking the sea, offer authentic dining experiences in beautifully decorated riads or casual settings. Be sure to try freshly baked khobz (Moroccan bread) alongside your meal and finish with mint tea, the symbol of Moroccan hospitality.

For seafood lovers, Essaouira shines with dishes featuring grilled fish, calamari, and shrimp — often sourced directly from the nearby port. Sampling these specialties at local eateries gives you a true taste of Mogador’s coastal charm.

Whether you’re dining at a family-run spot or a trendy café, the food in Essaouira is a delicious journey in itself — one that perfectly complements your exploration of this enchanting city.

Conclusion

Essaouira, also known as Mogador, is a captivating destination where history, culture, and nature blend seamlessly along Morocco’s Atlantic coast. From wandering ancient ramparts and bustling fishing ports to savoring fresh seafood and immersing yourself in vibrant music and art scenes, this charming city offers something for every traveler.

Whether you seek adventure on the waves, a cultural deep dive, or simply a place to relax and soak in the ocean breeze, Essaouira delivers unforgettable experiences at every turn. Its laid-back atmosphere, friendly locals, and stunning coastal views make it a must-visit gem in Morocco.

Plan your trip to Essaouira with these 12 unforgettable things to do, and discover why this enchanting town continues to inspire visitors from around the world.